01
Diagnose
One conversation, then a look at the whole flow — not the symptom you came in with. You get a written answer on what's actually constraining the business and what it would take to fix it. Paid, fixed scope, no obligation to go further.
Ten yearsKansas City
Est. 2016
Findthe constraint.Buildthe system.
Most businesses don’t have a marketing problem. They have one thing quietly throttling everything downstream. We find it, build the system that removes it, and hand it over working.
Kansas City · Serving owner-operated businesses since 2016
Who does the work
Ten years, one operator, and the people he brings with him.
CJ Rooney — Founder & Principal
CJ registered Hipcraft in 2016 after years working inside digital businesses — ecommerce, search, customer acquisition, conversion, websites, automation and product launches. The person who scopes your work is the person who builds it, and has been for a decade.
What’s actually preventing this business from working — and what needs to exist to change it?
That question is the whole practice. Everything else on this page is downstream of it.
Proof
In their words
Businesses Hipcraft has built and run systems for.
Their patience in getting our company up to speed, getting noticed, and converting customers has been invaluable. I am confident we are on the right path to increased sales and market share.Spencer C. — Family Stories Project
From the first phone call CJ was personable and kind, and he had great ideas for my campaign. He walked me through the timeline and the process, and if any issues arose he was very fast to fix them.Tina R. — client
From the first month, our website’s rankings improved. I was skeptical after being burned by other agencies — these are guys I trust to do a solid job and help us earn more business.Ross H. — client
Start here
Most people arrive with a symptom.
Pick the one that sounds like your business. The note beside it is usually where the real problem is.
Leads come in and disappear.
Usually a follow-up system problem, not a lead volume problem.
Traffic is fine. Revenue isn't.
Usually conversion and lifecycle, in that order.
The team retypes the same things all day.
Usually three workflows nobody ever wrote down.
Nothing talks to anything else.
Usually integration — the tools are fine, the wiring isn't.
Nobody agrees on the numbers.
Usually no single source of truth for reporting.
Growth created chaos.
Usually manual process that stopped scaling 18 months ago.
We've stalled and can't say why.
That's a diagnostic engagement. Start with a conversation.
Every one of those is a system that doesn’t exist yet.
What we build
Five systems cover most of it
Each one gets diagnosed before it gets built. We won’t sell you a system for a problem you don’t have.
RevenueLead capture, CRM, routing, follow-up sequences and the measurement that proves whether any of it worked.EcommerceMerchandising, conversion path, subscription and lifecycle flows, and the integrations between store, ESP and fulfillment.Customer acquisitionSearch, paid, content and email built to run as one system with shared tracking — instead of four channels arguing over credit.Automation + AIThe repetitive work a person is doing by hand, moved into a workflow that runs whether or not anyone remembers to run it.IntelligenceReporting, dashboards and customer research, so decisions stop depending on whoever exported the spreadsheet last.
The method
Three steps. That’s the whole engagement.
No retainer you can’t explain, no scope you have to guess at up front.
02
Build
We build the system that removes the constraint, inside the tools you already pay for. You own it, the documentation comes with it, and it works before we call it done.
03
Cover
Optional. The systems we built stay monitored and maintained monthly, and change as the business changes — so they're still earning in a year.
Why it works
The constraint is one step. Everything after it runs at that speed.
This is the first thing we map. Pouring more traffic into a business whose follow-up is broken just produces more waste, faster.
More traffic doesn't fix this business. Follow-up is the constraint — and everything downstream of it is running at a fraction of what it could.
Why not just hire an agency
Gen 1Then
You hired an agency.
One firm ran the campaigns, held the logins and reported on itself. When the relationship ended, the work left with them. Nothing stayed in the business.
AGENCY OF RECORD
Gen 2Later
Work got split across specialists.
A search firm, a paid contractor, an email tool, a web guy. Each optimized their own number and none of them owned the outcome. The seams between them are where the revenue leaked.
FOUR VENDORS
Gen 3Now
The system runs on your business.
We find the constraint, build the system into your own stack, and hand you the keys. It keeps running whether or not anyone remembers to run it.
OWNED IN-HOUSE
Built is the start. Kept running is the offer.
Systems don’t fail loudly. A token expires, a platform changes an API, a flow stops firing — and nobody notices for six weeks. Coverage is the monthly engagement where what we built stays ours to watch.
How coverage works →
What it isn’t
- Not a content or posting retainer
- Not media buying dressed up as management
- Not a monthly report about work that didn’t happen
- Not billing you for features your software already includes
Ten years
What a decade actually leaves behind.
Hipcraft has been registered and working since 2016. Not one person the whole way — collaborators, contractors, vendors, assistants and family, on real businesses with real money on the line.
01 — Patterns
The same problems, over and over
After enough engagements you stop guessing. The lead that goes cold, the checkout that leaks, the integration nobody has checked since launch — they repeat across industries. Knowing which one you have is most of the work.
02 — Playbooks
What worked, written down
Every fix that held got documented, then reused. That’s what the five systems are. Nothing here is theoretical — it earned its place by working somewhere first.
03 — People
A bench to call on
Ten years of working with designers, developers, media buyers and operators means the right specialist gets pulled in when a build needs one — without handing your account to an agency that bills for the introduction.
Ten years of finding what was actually broken. That’s the product.
Where we are
Registered in Kansas, working out of Kansas City.
Hipcraft, LLC has been a registered business since 2016. Most work happens remotely; if you’re in the metro, in person is easy.
Something in the business isn’t working.
Sometimes you know exactly what needs building. Sometimes you just know the numbers should be better. Either is a fine place to start.