Stop guessing your prices. Hipcraft implements an applied approach to dynamic pricing for tours, smart discounts and on-tour upsells to squeeze maximum yield from every departure—without sacrificing guest experience.
Dynamic Price Rules
Our algorithms factor demand curves, seasonality and competitor benchmarks from rate shopping for tour operators. FareHarbor’s own study shows operators using dynamic pricing see up to a 22% revenue lift, while rate-shopping intelligence drives another 8–12% uplift.
- Minute-level price updates across web, OTAs & POS
- Rules for weather, holidays and last-minute seat fill
- Parity protection to avoid OTA undercutting
Voucher, Promo-Code & Gift-Card Engines
Hipcraft layers enterprise-grade promo code management software for tour operators and gift card management software for tour operators—built on APIs from Voucherify and Rezdy. Drive incremental bookings with:
- Time-boxed coupons for shoulder seasons
- Digital gift cards that accounted for 40% of holiday sales in 2024
- Automatic breakage reporting and fraud safeguards
In-Experience Upsell Tactics
Turn riders into high-margin customers mid-tour. Hipcraft plugs upselling software for tours into headsets, photo kiosks and mobile apps to sell extras—boosting per-guest spend by an average 17%
Yield-Dashboard Integration
All pricing, promo and upsell data flows into a single Looker Studio dashboard:
- Real-time ADR, load factor & net margin
- Heat-maps flagging under-performing routes
- One-click price overrides for urgent demand spikes
Ready to elevate your revenue game?
Book a strategy session and watch Hipcraft’s optimisation suite turn every seat into peak profit.
What is dynamic pricing for tours?
Dynamic pricing automatically raises or lowers ticket prices based on real-time demand, remaining capacity, seasonality and competitor rates—maximising revenue without manual updates.
How does rate shopping for tour operators work?
Hipcraft monitors competitor prices across OTAs and direct sites, then recommends price moves or automated rules to keep you competitive and profitable.
Can I issue both promo codes and gift cards?
Yes—our integrated promo code management software for tour operators and gift card management software for tour operators lets you create, track and redeem offers in one place.
Will upselling annoy my guests?
Not when it’s contextual. We trigger offers—like premium headsets or photo bundles—at relevant moments, enhancing experience while increasing spend.
